B-to-C Events

The digital age has turned physical newspapers into something of a novelty, and event profs are taking advantage by printing their own publications, and treating them as fresh engagement tools. Whether it’s Grand Central Terminal or the shores of Cannes, the curated periodicals are popping up at a host of events, operating as a form […]

The sports creator economy is booming. A June 2026 survey commissioned by IBM, and conducted by Morning Consult, found that sports creators are a core part of how younger fans experience sports.

After years of sharing exhibit space in the Indie Arena Booth at Gamescom, PM Studios leveled up its presence at the world's largest IRL gaming event this year with a booth of its own.

This week’s hot takes on hot topics in experiential marketing cover community baby showers, UV laundry and the Voice of Logan.

While the RushTok phenomenon has been dominating campus activity and social media feeds, brands have been finding relevant ways to insert themselves into the cultural movement and do some recruiting of their own.