B-to-C Events
-
The Brief RoundupThe Brief: Cat Bodegas and Cinema Lavazza
This week’s hot takes on hot topics in experiential marketing cover cat bodegas, scientific mobile tours and Cinema Lavazza.
-
Trend of the WeekExperiential Marketing Trend of the Week: Analog Escapism
Adults across the board are battling burnout and digital fatigue. And now they’re powering down. According to a Hasbro study of 10,000 people globally, 80% of Gen Z and millennials report feeling worn out, a trend that is driving demand for analog, hands-on creative outlets that allow adults to slow down and decompress. And brands […]
-
Stunts7 Film and TV Marketing Stunts That Went Viral This Summer
Indie horror movie “Buddy” has struck social media gold with its fluffy orange unicorn character “from a magic land” (as the catchy theme song goes). From causing chaos at movie theaters to leading a Killer Fitness workout class to advertising free hugs by the Santa Monica Pier, Buddy has been popping up in unexpected places […]
-
The Brief RoundupThe Brief: Pit Stains and Mobile Cheese
This week’s hot takes on hot topics in experiential marketing cover the Pit Stain Pit Stop tour, a multisensory OGXperience and the new tour vehicle on the block, the Wedgemobile.
-
Pop-UpsNeopets’ CEO Talks Investing in Events to Revive a Passionate Community
Back in the early aughts, millennial kids spent a lot of their computer time on Neopets, caring for and customizing virtual pets and exploring the online world of Neopia. As new games and social networks came onto the scene, Neopets experienced a decline, but it never went away. And 27 years since its launch, Neopets […]