B-to-C Events

More than 45 partner brands showed up at Lollapalooza with experiential destinations (and weather escapes) to surprise and delight nearly 400,000 music fans. We highlight 10 sponsor activations that rocked the festival experience.

Keeping a presenting sponsorship fresh after 31 years is challenging, but with comprehensive feedback analysis, and hyper-local inspiration, Coca-Cola ensures its presence at Essence Festival of Culture is never flat.

More experiential pop-ups, stunts and installations from across San Diego The SDCC 2026 adventure continues in part two of our coverage from San Diego, where brands took up real estate across the Gaslamp Quarter from July 23-26 to transform their movies, shows, games and books into interactive, IRL fan experiences. Let’s dive in. APPLE TV’S […]

This week’s hot takes on hot topics in experiential marketing cover the Million Cheese Ball Challenge, The House of Lexus and an ’80s-themed mall takeover.

As adults battle burnout and seek creative, screen-free ways to decompress—look no further than the cozy coloring and grandma hobbies trends—some heritage kids’ brands are rethinking priorities and products to meet the moment.