B-to-C Events
Watch: Justin Tabas of Bosch in The Studio at EMS 2026
Welcome to Studio Sessions, interviews filmed in the field with the minds behind the moments. In this episode, Justin Tabas, senior experiential marketing manager at Bosch, sits down with Event Marketer’s Rachel Boucher at the 2026 Experiential Marketing Summit to talk building careers in events. Tabas shares his journey into experiential marketing, the specific moments...
Photo Tour: A ‘Manifesting Marilyn’ Exhibition at Genesis House Reframes Monroe as a Visionary
On what would have been Marilyn Monroe’s 100th birthday, Genesis on June 1 transformed its brand home in Manhattan into an exhibition that pays tribute to the pop culture icon, and draws parallels between her story of reinvention and the brand’s own evolution. And EM was on the scene to get the full scoop. Open...
The Brief: Clay Bars and Biscuit Blasters
This week’s hot takes on hot topics in experiential marketing cover Clay Bars, pop-up pawn shops and Biscuit Blasters.
Experiential Marketing Trend of the Week: Rolling Stunts
Wrapped vehicles and tricked-out rides are guaranteed to turn heads, but a larger-than-life mobile installation can generate social content, earn press coverage and spark “did you see that?” conversations that keep a brand top of mind. Whether they’re wheeling into neighborhoods, city centers, festivals or popular landmarks, rolling stunts are transforming ordinary parking lots, street...