B-to-C Events

The average millennial’s eyes glaze over when insurance is the topic of conversation, so to make the subject more appealing and meet younger generations where they are, State Farm launched the Gamerhood Challenge, a digital + live gaming competition packed with obstacles that served as “insurable moments.” Each week, eight world-renowned gamers, streamers and content […]

Summertime and ice cream go hand-in-hand, and along with the rising temperatures this season has been a rise in ice cream truck tours. Nimble, straightforward and rewarding for attendees, ice cream truck-based activations are a sweet way for brands to connect with consumers across multiple markets while serving as mobile billboards between stops. Here, we […]

We hatched dragon eggs. We had our personal and work lives “severed.” We danced in a vampire night club. Only at San Diego Comic-Con do these kinds of phrases make sense. And EM was lucky enough to be on the ground this year for the pop culture tentpole’s grand return to in-person. After a three-year […]

Revenge is a dish best served cold, so to celebrate the 40th anniversary of “Star Trek II: The Wrath of Khan,” Paramount+ hit the road with a branded ice cream truck on a mission to expand the franchise’s fan base and solidify its positioning as the home of “Star Trek” content. Part of the network’s […]

There’s no place like home, an adage that has rung particularly true over the last two and a half years. But savvy event marketers have been enticing consumers back into the world of live events by offering comforting environments and activities that evoke that same sense of relaxation and security.