B-to-C Events

Our recognition of the best use of design and technology in experiential marketing If you’re reading this, you’re probably tired. Really tired. After all, it’s been a year of increasing events for the experiential industry, with event marketers reporting their portfolios are on the rise and on the path back to pre-pandemic levels. Audiences are […]

Insights on purpose-led programs, stepping up sustainability and function over ‘cool’ factor when it comes to tech More than 30 brand-side experiential marketers took the stage at the 20th annual Experiential Marketing Summit, MGM Grand in Las Vegas over the spring, presenting best practices on a range of topics, from hybrid strategies to career and […]

SCOPE Art Show marked its 20th anniversary during Miami Art Week last year, but for organizers of the international art fair, 2022 is when the real celebration will go down. From the installations to the panels to the sponsor activations to the fusion of art with music, fashion and film, SCOPE is slated to be […]

For Coca-Cola, the “real magic” of global tentpole events like the FIFA Men’s World Cup lies in the opportunity to bring people together for simple moments of connection. The beverage giant has been an official sponsor of the tournament, which attracts billions of viewers, since 1978. And ahead of this year’s event, the brand launched […]

Houston, we have a diversity problem. In 2019, the first all-female spacewalk was postponed because NASA didn’t have enough spacesuits to fit smaller statures. And out of the 240 astronauts who have conducted spacewalks, 17 have been women. It’s evident that the space industry, much like the financial services business, has some major glass ceilings […]