B-to-C Events
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B-to-C EventsMonthly Pulse Survey Results: Data on the State of Work in Experiential
Event Marketer's all-new monthly Industry Pulse Survey fielded responses from the experiential marketing community in February on the "State of Work."
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B-to-C EventsSYLVANIA Boosts Brand Visibility with a DIY ‘Eye Exam’ Pop-up for Car Headlights
Car headlights illuminate roads at night or in bad weather, but if they become dim or foggy, it can create a safety issue. So just like eyes get routine health checkups, headlights need regular maintenance to preserve visibility. Automotive lighting brand SYLVANIA ran with this analogy to educate drivers by launching an “eye exam” pop-up […]
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B-to-C EventsAgenda Unveiled: The 2023 Experiential Marketing Summit in Las Vegas
The Experiential Marketing Summit, May 9-11 at Caesars Palace Las Vegas, marks its 21st year with a three-day agenda designed to educate creators of the brand experience on what they can do now to prepare for what’s next.
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B-to-C EventsExperiential at Super Bowl 57: How Brands from Bud Light to Subway Showed up for Football Fans
Super Bowl 57 at State Farm Stadium in Glendale, AZ, was an affair to remember, from the Kansas City Chiefs clinching a victory over the Philadelphia Eagles in the final minutes of the game, to Apple Music replacing Pepsi as the halftime show sponsor and unleashing Rihanna after a four-year hiatus, to Tubi pranking us […]
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B-to-C EventsHow Brands are Stirring up Experiences for Sober-curious Consumers
From Sober October to Dry January to the booming sober-curious movement, a fast-growing number of consumers are aspiring to lead more balanced lifestyles by cutting down on booze. And savvy marketers are carving out time and space within their events and activations to ensure that those riding the alcohol-free wagon feel comfortable, welcome and seen. […]