B-to-C Events
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B-to-C EventsMonthly Pulse Survey Results: Artificial Intelligence in Events
Event Marketer’s monthly Industry Pulse Survey fielded responses from the experiential marketing community in March on how artificial intelligence is impacting the industry.
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B-to-C EventsSports Sponsorship Update, Part 1: On Partnerships, Personalization and Activating with Intention
The post-pandemic sports sponsorship landscape is a whole new ball game. There are new audiences to connect with, new engagement trends to implement, new opportunities to make a bigger impact.
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B-to-C Events‘Marie Antoinette’-inspired Makeup and Hair Glow-ups Drive Buzz for PBS’s New Show
France’s last queen, Marie Antoinette—known for her style, excess and scandal—is the focus of PBS’s new period drama series, telling the story of how she navigated royal life in Versailles.
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B-to-C EventsSports Sponsorship Update, Part 3: What Brands Need to Know About Pickleball
Chances are, you’ve heard pickleball brought up in conversation more than once over the last couple of years. The quirky game, often described as a blend of tennis, Ping-Pong and badminton, is America’s fastest-growing sport.
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B-to-C EventsNBC Sports Replicates an Iconic Golf Hole to Drive Tournament Tune-in
Interest in golf has exploded in recent years, but for some, the luxury sport still carries an air of exclusivity. So ahead of its broadcast of THE PLAYERS Championship at Florida’s TPC Sawgrass, NBC Sports hosted a two-day event aimed at making golf more accessible and attractive to general sports fans. The network’s “PLAYERS Island” […]