B-to-B Events
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B-to-C EventsMonthly Pulse Survey Results: Mental Health in Events
Event Marketer’s monthly Industry Pulse Survey fielded responses from the experiential marketing community in May focused on mental health in recognition of Mental Health Awareness Month.
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B-to-C EventsEvent Marketer Monthly Pulse Surveys
Each month, we’re posing quick questions to the Event Marketer community on a trend or topic that everyone’s talking about to get a snapshot of the state of the industry and how marketers are navigating everything from sustainability to artificial intelligence.
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B-to-C EventsWhat the Cancellation of E3 Means for Similar Industry Shows
The 28-year-old Electronic Entertainment Expo (E3) was facing an identity crisis well before this year’s show, slated for June 13-16 in Los Angeles, was canceled due to a lack of interest and “playable demos” from major exhibitors. The annual event put on by the Entertainment Software Association (ESA) is one of the biggest gaming conferences […]
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B-to-B EventsIBM Think Kicks Off a New Chapter with an Agile, Personalized Flagship Experience
Like many of the industry’s mega b-to-b shows, IBM Think is evolving to reflect the current business environment—one that is driven by speed and personalization. The flagship experience, launched in 2018 as part of a portfolio consolidation, marked a new chapter this month as it reconvened May 9-11 in Orlando as a smaller, targeted in-person […]
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B-to-B EventsFour Brands Weigh in on What it Really Means to ‘Add Value’ to Events
The evidence that audiences are more judicious than ever about which events they’re willing to commit their time to in a post-pandemic world is overwhelming.