B-to-B Events
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B-to-C EventsGrand Ex 2023: Reddit and Giant Spoon Score the Campaign of the Year with ‘Find Your People’
Every second, an average of two people ask Reddit communities for a recommendation, and receive an average of seven personalized responses in return. Therein lies the brand’s point of difference.
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B-to-B EventsOutdoor Retailer Summer’s Redesigned Show Floor Encourages Community and Connection
“Are you bringing your dog?” was one of the questions asked during registration for Outdoor Retailer Summer (OR), which brought together outdoor brands, retailers and designers to the Salt Palace Convention Center in Salt Lake City, June 19-21. In addition to encouraging furry friends to attend (there’s even a #dogsofOR recap on Instagram), the show […]
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B-to-C EventsExperiential in Color 2023: Amplifying Diverse Voices
Our Experiential in Color + Pride in Events programs spotlight 16 rising stars from brands and agencies as they share their inspirations, career journeys, learnings and passion for events.
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B-to-C Events100 Case Studies: Full Coverage of the 2023 Ex Awards
Event marketers landed on the other side of the pandemic poised for a renaissance when economic hurdles began threatening to rain on the industry’s parade. Purse strings may have been cinched as a consequence, but as always, brands and agencies pulled through in brilliant form—and the campaigns honored in the 21st annual Ex Awards are solid proof.
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B-to-C EventsThree Ways Paramount+ Modernized its FYC Event for Emmy Voters—and Fans
When Paramount+ merged with Showtime earlier this year, it already had a sea of content in its repertoire, but the union of the entertainment brands created a whole ocean of it.