B-to-B Events

Magic carpets? Marshmallow splatter? Major brands went all in for theme park magic at CES 2024 to deliver their brand messaging while delighting attendees. Move over, traditional product demos. Full-on immersive theatrical thrills are coming fast and furious, and attendees are not afraid to wait in line for them.   Walmart The retail giant made […]

Event Marketer has a new media partnership with the industry’s leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition.

We looked back at a few images from CES a decade ago. Standing at the main entrance of North Hall at the Las Vegas Convention Center, from up on top theater-style seating, one could see near clear to the other end of the hall. It was a sea of logos suspended from the ceiling. The […]

The annual CES is underway in Las Vegas this week, and under the theme “All Together. All On.,” sea-to-sky innovations, beautiful and collaborative smart tech, AI for health care and sustainability in construction are among some of the hot topics being discussed this year. On the product and prototype front, innovations ranging from 3D printed […]

2024 is set to be a year of growth for Outdoor Retailer (OR). The 40-year-old b-to-b outdoor sports trade show will introduce an updated format for its shows, developed through feedback gathered from exhibitors and retailers.