B-to-B Events
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B-to-B EventsMophie’s CES Exhibit Strategy Holds A Secret
On the outside it looked like a giant black box, but Mophie’s International CES exhibit strategy centered on one big secret: a 1920s-themed speakeasy. It was located inside the 40-foot by 70-foot booth and featured a full bar, bartender (wearing suspenders and a bow tie), plush lounge chairs and tables—an oasis for the mobile battery […]
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B-to-B EventsEvent Design: Walmart Talks Social Media, Sustainability
Event Marketer spoke to several of the winners of the 2014 Event Design Awards (check out the complete list of winners here) to pick their brains for some predictions and prognostications for the year ahead. You’ll get the full roundtable in the next issue of the magazine (click here to subscribe—you don’t want to miss […]
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Photo GallerySay The Password: Mophie’s Speakeasy at CES
On the outside it looked like a giant black box, but Mophie’s International CES exhibit strategy centered on one big secret: a 1920s-themed speakeasy. It was located inside the 40-foot by 70-foot booth and featured a full bar, bartender (wearing suspenders and a bow tie), plush lounge chairs and tables—an oasis for the mobile battery […]
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B-to-C EventsOur Top 10 Stories of 2014
The New Year’s biggest trends are often a variation on last year’s most shareable ideas. As the event industry gears up for another record-breaking year, we take a look back at the stories this industry was buzzing about the most. Here are the top 10 stories we published online in 2014, according to your views, clicks, […]
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B-to-C EventsSocial Media Top Tip: Working With YouTube Stars
According to a recent survey by Variety magazine, YouTube stars are more popular among U.S. teens than mainstream celebrities. And teens aren’t the only ones taking notice. Many brands have leveraged the growing appeal of YouTube’s biggest traffic-drivers to lend an element of internet celebrity to their events. This spring, for example, Angry Birds game […]