B-to-B Events

Oracle OpenWorld is more than just a mammoth technology conference that takes place over five days each October in San Francisco. According to Steve D’Alencon, senior director, global advertising at Oracle, it is a “waypoint” on a 365 day a year continuum of interactions with Oracle’s customers, prospects and partners. Furthermore, only a small percentage […]

Intel’s booth, and its futuristic trees, may have been one of the showstoppers at the Consumer Electronics Show last year, but that didn’t stop the technology company from going back to the drawing board to bring something entirely new to show goers at this year’s show, Jan. 6-9 at the Las Vegas Convention Center. The […]

Attendee engagement is a must at any B-to-B conference, especially for the millennial generation, those people born between 1980 and 2000 who are showing up in increasing numbers and giving business gatherings a different perspective. When this crowd attends keynotes and breakout sessions, they’ve typically got one eye on the speaker and the other on […]

There’s something visceral about a live performance—the feeling that “anything can happen,” the powerful emotions it can elicit and the human connection that rarely comes through on a screen. And in the age of second screens (and more) event marketers are leveraging tactics like live theater to offer something decidedly analog with the two-for-one thrill […]

HP and Intel transformed Surrender nightclub in Las Vegas into an immersive “Star Wars” event during CES 2016 that incorporated its products and celebrated HP’s partnership with Disney and the epic franchise. Retail and channel partners, and VIP customers attended the event on Jan. 7 headlined by DJ Kaskade a few weeks after the much […]