B-to-B Events

It’s not easy to attract the biggest names in the film industry to Park City, UT, in the middle of winter, but the Sundance Institute made it happen once again for the 2020 Sundance Film Festival, this year Jan. 23 through Feb. 3. The event, which serves as the largest independent film festival in the […]

[Updated Feb. 18] Being part of an industry that thrives on face-to-face interactions and global travel makes the coronavirus a concerning issue for event professionals. The illness on Jan. 30 was declared a global health emergency and on Feb. 12, the GSMA officially canceled MWC Barcelona, the world’s largest mobile show—and other brands followed suit, […]

Networking is no longer a supplementary activity at b-to-b events—it’s an attendee’s primary objective.

Marketing champagne calls for a celebration. For its new influencer program, Moët & Chandon is lifting a glass to cultural pioneers in cities across the country with the Nectar of the Culture event series, launched with the release of a limited edition bottle of Nectar Impérial Rosé. The brand partnered with Jonathan Mannion, an iconic […]

In a few short weeks, we’ll be announcing the full program for the Experiential Marketing Summit, our annual conference where event marketers immerse themselves in winning strategies, trends and technologies for their marketing teams. And while experiential has become something of a buzzword over the past few years, in the last two decades, event profs […]