B-to-B Events

B-to-B Events

January 28, 2010

Media training is a key skill for brand marketers

Ross Burton credits media training with giving him confidence whether he’s working behind the scenes at awards shows like the Academy Awards hosting a consumer make-up event or fielding a reporter’s questions. And although he comes across as self-assured and comfortable with the press Burton says that wasn’t always the case.

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January 28, 2010

Non-endemic Brands Connect At Events

Some of the biggest marketing breakthroughs have come from brands that made new connections with unexpected demographics. Consider Nintendo Wii and its raging success with trendsetting moms for example. Who knew right? Following Nintendo’s lead brands once considered long shots with certain market segments are finding success by targeting tastemakers at niche events. The key...

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January 28, 2010

Talking Events And The Economy

When the economy hit the ground like Joe Frazier didn’t like its face event marketers could have fallen right down with it and hugged the canvas. But you didn’t. You took the left hook from accounting about your budgets and most recently the uppercut from the media and the public about your sponsorships and meetings....

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January 28, 2010

Shareholders’ meeting delivers the right recession-friendly messages

The biggest challenge Walmart faced in preparing for this year’s annual meeting wasn’t where to house the 16 000 store associates and shareholders descending on its headquarters in Bentonville AR for three days in June. And there was no shortage of headliners willing to come to town to entertain them. Indeed Walmart’s dilemma was how...

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January 28, 2010

Budget Cuts Didn’t Stop Chase

Managing a trade show exhibit with 70 percent less than last year’s budget is become a reality for some marketers. At a time when cfos are slashing marketing dollars like the tails off shrimp on a sizzling Hibachi grill one exhibitor—Chase—not only worked with the slashed budget; it achieved a two-to-one return on its trade...

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