Articles

 Petco Animal Supplies is driving traffic to eight of its Colorado stores by inviting consumers to enter their pets in competitions for Petco gift cards.
 

DaimlerChrysler’s Chrysler brand is introducing its new Aspen SUV to black consumers with title sponsorship of Patti LaBelle’s current tour. “It gives us a chance to do something demographically targeted as opposed to a big general-market campaign ” David Rooney the brand’s director-marketing told Buzz.
 

 W.L. Gore & Associates’ Gore-Tex and Windstopper fabric brands are embarking on a first-ever mobile tour designed to give consumers an inside look at how durable the materials are.
 
“We wanted to give people some insight into what the rain rooms were like and we wanted consumers to experience the rigorous testing that everything goes through to get a guarantee ” Melissa Riggs a marketing associate for the company told Buzz.
 

Seeking a nontraditional way to introduce Lexus to a new generation of buyers—and reintroduce the marque to drivers whose perceptions of the brand might not be up to date—the luxury division of Toyota Motor Sales has assembled its own touring art exhibition dubbed The 460 Degrees Gallery.
 

Nissan kicked off a 10-city tour last weekend giving consumers the opportunity to test-drive 2007 vehicles and check out performances by national and local musicians including country star Jessica Andrews and pop singer Jody Raffoul.
 
“This is part of a growing effort within Nissan to leverage the power of music to connect with consumers ” Kevin Thompson Nissan’s senior manager-promotions told Buzz. The rationale? “The Nissan buyer appreciates good music ” he said.