Articles

Articles

January 28, 2010

Interactives: Turner Classic Movies Deploys DC-3 At Air Show Exhibit

Turner Classic Movies is letting consumers step inside a vintage DC-3 airplane as part of the network’s activation at four air shows this summer. The cable channel has set up shop at shows in Seattle Indianapolis and St. Louis and it heads to Virginia Beach VA this weekend. (It also exhibited at the Chicago Air...

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January 28, 2010

Pop-ups: Starbucks Brews Temporary Old-school Coffeehouse

Starbucks Coffee is inviting consumers to check out a traditional coffeehouse atmosphere with a New York City pop-up store. Open from last Thursday through next Monday—to coincide with Fashion Week—the Starbucks Salon is hosting readings and musical performances including a show by Darryl McDaniels better known as DMC from the group Run DMC. 

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January 28, 2010

Proprietary Events: Southern Comfort Offers Free Two-day Festivals

Brown-Forman’s Southern Comfort is in the midst of a four-market concert series showcasing an eclectic mix of musical performances from punk band Flogging Molly to hip-hop act The Roots. SoCo is producing two-day mini music festivals in each market; admission is free to anyone 21 and older and the company is publicizing the events both online...

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January 28, 2010

Luxe Events : Lincoln Entices Consumers With Culinary Experience

Lincoln is giving prospects the chance to test-drive four new vehicles—and get tips for creating gourmet meals—with a 10-market tour. The Savor the Dream tour is hitting fairs festivals and public spaces with a 100-foot-by-100-foot footprint. In addition to taking test drives guests can check out a culinary pavilion where celebrity and local chefs prepare gourmet...

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