Advertorial

Why Connectivity, Context and Creativity are at the heart of today’s smartest sports marketing campaigns—and how to apply these principles to your sponsorships.

With beautiful, warm weather upon us, take your outdoor events to the next level...

Immersive experiences are the heart of our business. No, we’re not talking about dunk tanks … although, come to think of it, the old carnival favorite probably qualifies. The immersive experiences we’re talking about persuade your event guests to stop for a moment and enter a “rarified world” where anything is possible. It’s a step […]

Learn the key insights and recommendations from the first edition of the Opus and Event Marketer Event Strategy Insights & Benchmarks Study, the first-ever quantitative analysis of the power of event marketing strategy.