Advertorial

New white paper explains how to connect with the “big four” attendee types What works, what doesn’t, trends to embrace, tips and best practices Launch events are some of the highest-stakes experiences in the marketing mix. You only get one chance to do it right, after all. In this white paper, some of the industry’s top […]

It might be the most mission-critical practice that no one is practicing.

We’re talking about employee engagement, or tapping into what motivates employees and leveraging that energy to retain top talent and generate results. Whether you realize it or not, you have a unique employer brand that should be a clear extension of the corporate brand […]

There is something about those headsets. Strap one on, look left and then right, and suddenly, you’re not in Kansas anymore. We’re talking Virtual Reality, of course, that cutting-edge technology that’s popping up at events and giving event marketers countless new ways to engage, impress and immerse consumers in their brands. But before you roll […]

The industry’s most downloaded piece of content is back, the annual Trend Tracker list of the year’s top 50 trends, available as a free download (a $195 value) this month only. Marketers across Corporate America continue to harness the incredible power of face-to-face marketing—using “brand experiences” as a critical part of the modern era marketing […]