Wheat Foods Council Archives - Event Marketer

Wheat Foods Council Archives - Event Marketer

January 28, 2016

Wheat Foods Council Takes Sampling to the Street

In an effort to remind consumers about the importance of grain-based products and address hot-button issues like low-carb diets and biotechnology, the Wheat Foods Council took over New York City’s South Street Seaport for three days last October. Council members took consumers from farm to fork by guiding them through a live wheat field, full-size...

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