WE tv Archives - Event Marketer

WE tv Archives - Event Marketer

November 18, 2015

WE tv to Bridezillas: Let Them Eat Cake, For Money

Brides chomping down on cake in the middle of Times Square, of course the press is going to be there. WE Television wanted to get the attention of the morning shows to create buzz for the fourth season of “Bridezillas,” so it staged a wedding cake-eating contest. The participants—actual brides-to-be—had to eat as much cake...

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