Walt Disney Parks and Resorts Archives - Event Marketer

Walt Disney Parks and Resorts Archives - Event Marketer

October 23, 2015

Disney Projects ‘Monsters Inc.’ Onto Epcot Center

Tapping into the excitement around the June release of “Monsters University,” the long-awaited prequel to its hit movie “Monsters Inc.,” Disney this year celebrated its “Monstrous Summer.” The summer was full of monster-themed events, but the kickoff “Eyenouncement” was without question the biggest of them all. The objectives were simple—p.r. and awareness—but the execution was...

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