Walmart Archives - Page 2 of 2 - Event Marketer
Walmart Meeting Offers Live Interaction, Mini Concerts
When you’re numero uno on the Fortune 500 list, your annual shareholder’s meeting had better be pretty friggin’ good. This year, Wal-Mart delivered. Big W skipped the elaborate Broadway-style musical numbers and instead tried a new approach to its mission–critical annual meeting. We called it “Funny bones, heartstrings and rock stars.” They, um, didn’t call...
Walmart Stages a Musical at its Annual Shareholders Meeting
You might remember the dramatic goings-on in Bentonville last year, the agency hirings and firings, and top marketers coming and going. Yes, 2006 pulled in all of the elements of comedy and tragedy. But before that news broke, Walmart had embraced another aspect of the theater: the musical. Walmart was looking for a way to...
Walmart Builds a Soccer Oasis for Hispanic Shoppers
Ya’gotta admit: Leveraging soccer’s World Cup as a play to reach Hispanic consumers is still the most popular way to engage this target. Perhaps the reason so many brands go that route is that well-executed fútbol marketing keeps hitting its blanco. Walmart proved it yet again with a soccer-themed program designed to position the retailer...
Walmart Deploys a Fleet of Mobile Health Vehicles
Even with all of those stores as a base of operation, Walmart execs weren’t satisfied that the company’s diabetes awareness message was reaching its intended audience. In-store counseling and information campaigns were making a dent, but it wasn’t enough—not when the American Diabetes Association estimates that nearly one-third of diabetes sufferers aren’t aware that they...