Visa Archives - Event Marketer

Visa Archives - Event Marketer

October 16, 2015

Visa Takes Olympics Fans Everywhere They Want to be

The 2014 Winter Olympics in Sochi, Russia, were a key moment for Visa. The brand wanted to reposition itself on the global stage and tell consumers through its sponsorship activations that the brand is “Everywhere you want to be.” Visa’s social media strategy was designed to bring the brand’s sponsorship to the forefront and make...

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