Visa Archives - Event Marketer

May 28, 2019

Visa’s RFID tech event scores with the audience

WHY THE JUDGES LOVE IT: Visa’s Shooting for the Stars activation in Moscow during the 2018 FIFA World Cup began with a RFID-imbedded credential, followed by a 30-second scan to create a personalized 3D avatar. Once the avatar was constructed, attendees played an augmented reality game (with their avatars, of course) using HoloLens headsets to...

October 16, 2015

Visa Takes Olympics Fans Everywhere They Want to be

The 2014 Winter Olympics in Sochi, Russia, were a key moment for Visa. The brand wanted to reposition itself on the global stage and tell consumers through its sponsorship activations that the brand is “Everywhere you want to be.” Visa’s social media strategy was designed to bring the brand’s sponsorship to the forefront and make...