Viacom Archives - Event Marketer

Viacom Archives - Event Marketer

December 3, 2015

Viacom Surprises Media with Celebrities and Doughnuts

The “upfront season” is when many a media buy is made, and Viacom didn’t want its TV Land and Nick at Night networks to go unnoticed during the endless string of presentations and events media planners were faced with. There were several objectives: One, generate increased interest and acceptance of the networks among the media...

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