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Verizon Soccer Experience Scores with Latino Community
Estadio FiOS scored big with the Latino community by connecting with one of their key passion points—soccer—to educate them on Verizon products and services in a fun and engaging way. Key messages emphasized how Verizon FiOS services could maximize watching FIFA World Cup matches. The activations took place at high-traffic malls in five markets, including...
Verizon Shines with a Social Media-Driven Light Show
To celebrate Super Bowl XLVIII and its NFL partnership, Verizon wanted to make a social media impact among football fans, both locally and nationally. Verizon’s key objective was to change its brand perception from just a mobile service provider to a technology innovator. The solution? Host the first ever social media-driven light show, powered exclusively...
Verizon Sends Summit Attendees Over the ‘Edge’
To get its employees jumping up and down about its new Edge plan, which allows consumers to upgrade their Verizon devices without down payments, contracts or upgrade fees, the company turned to a motion capture technology game that invited them to literally jump up and down. To play the game, attendees stepped in front of...