UBM Archives - Event Marketer

October 22, 2015

UBM Tech Unveils a Social Storytelling Strategy

Interop Las Vegas, a business technology event produced by UBM Tech, leveraged an integrated social media campaign to increase engagement, educate the audience and drive registrations. Interop already enjoyed an established online community but used a social media calendar to provide content to share months prior to the event across all of its busy channels...

October 14, 2015

UBM Shows its Game Face with a Customized App

UBM’s Game Developer Conference is the primary forum for programmers, artists, producers, game designers and business decision-makers involved in developing interactive games to exchange ideas and shape the future of the industry. This year, to keep them connected with each other, the conference organizers and content, UBM got its game on with a customized event...