Turner Archives - Event Marketer

Turner Archives - Event Marketer

July 6, 2017

Adult Swim’s Movie Drive-in Tour Evokes Nostalgia

Adult Swim is known for its nostalgia-inducing event activations. (Bounce houses for adults? Yes, please.) To get millennials and consumers ages 34 to 49 amped for its 2016 programming, the network for a second year launched a classic drive-in movie tour to premiere Adult Swim content and earn social media buzz in the process. The...

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October 23, 2015

Turner Activates a Mobile Comic-Con Scavenger Hunt

It was time again for the San Diego International Comic-Con, and for Cartoon Network it was time for Adventure Time, one of the channel’s most popular shows, to make a big noise with its Adventure Time ConQuest interactive game. The objective was to promote and showcase Adventure Time products that were being carried and sold...

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