Sub-Zero Archives - Event Marketer

December 1, 2015

Sub-Zero Display Evokes Food Theme at EuroCucina

With nearly 100 products beautifully imbedded throughout, Sub-Zero’s exhibit at the annual international kitchen design show EuroCucina in Milan felt more like a high-end restaurant than a product showcase. The modernist white structure was punctuated with plate glass windows and set at an unexpected angle to the booth’s parameters. Luxurious materials like marble and Zebrawood...

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November 19, 2015

Sub-Zero Woos Design Snobs with a Poetic, Artsy Booth

Kitchen designers, architects and builders are a tough crowd. They’re discriminating, opinionated, tightly networked and at the end of the day, downright mission-critical to any exhibitor at the Kitchen/Bath Industry Show. Sub-Zero took on design snobs and tough cookies alike by leveraging the skills of renowned kitchen designer Mick De Giulio and interior designer Jamie...

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