Sony Archives - Page 3 of 3 - Event Marketer

Sony Ericsson Lights Up the Tennis Court with EDM

Sony Ericsson’s Night Tennis put a new spin on an old sport, combining the best elements of sport, music and fashion in a cool and relevant way that made a smash hit with its target audience—hip 16- to 25-year-olds, key influencers and trendsetters. It turned out the lights and turned on the action as semi-professional...

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Sony Targets Gamers with the Playstation Experience

Sony took its PlayStation and PSP gaming systems out on the road and into the hands of gaming enthusiasts with the PlayStation Experience, a 45-week national tour targeting large-scale lifestyle events such as auto races and music festivals. The 72-foot customized tractor trailer was decked out with 26 gaming stations, custom-built stainless steel gaming kiosks,...

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Sony App Enables a Crowd-Controlled Drone

When it came time to for Sony to launch the new Sony Xperia C3 mobile phone, the brand headed off to a Pharrell concert in Istanbul with 25,000 of its closest friends. The event was GNC Fest ’14 and the order of the day was taking the most epic selfies ever. Sony worked side-by-side with...

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