Sony Archives - Page 2 of 3 - Event Marketer
Sony Ericsson Rocks the Mall with Wireless Education
Educating consumers about the latest wireless products was the goal of the Sony Ericsson Rocks campaign. And keeping the demonstrations hip and cool was the path it chose to take. In malls across Canada, Sony Ericsson set up an exhibit that featured hands-on displays, special retail offers and games, plus live musical performances (Sony recording...
Sony Europe Immerses Technical Writers in PlayStation 3
When Sony Europe wanted to get the word out about PlayStation 3, which just launched in Europe, and its Blu-ray Disc, SLR cameras and Bravia TVs, it tuned in to the ultimate word-of-mouth guys—journalists, whose opinions and articles can make or break a company’s reputation. So, it invited 400 technical and lifestyle writers from 24...
Sony Generates Buzz with Mystery Concert Locations
One of Sony Pictures’ roles for its parent company is creating content that provides platforms for sponsors and advertisers. One of the new additions to the portfolio last year was the Flash Concert Series, a string of 11 concerts inspired by the flash mob craze of a few years ago. “Flash mobbing was a phenomenon...
Sony Showcases Handycams with Shoebox Displays
To reinforce its position as the leader in HD, Sony made its way to seven malls across Australia to showcase its range of HD Handycams. Market research found that most people still prefer to take and save still photographs rather than video, so Sony played on the theme of kept photos by creating an oversized...