Skoda Auto Archives - Event Marketer

Skoda Auto Archives - Event Marketer

December 14, 2015

Skoda Impresses Auto Dealers with a Vanishing Act

For the Skoda Yeti product launch at the World Dealer Conference 2009, the auto brand introduced the new model to 4,500 dealers via an Alpine event centered on the car’s friendly nature and everyday usability, and its ties to the abominable snowman, which was the inspiration for the car’s name. The Yeti Expedition 2009 business...

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