Sage North America Archives - Event Marketer

Sage North America Archives - Event Marketer

October 15, 2015

A Virtual Event Helps Sage Stay Connected

For years, Sage North America had held two large events each fiscal year—Sage Insights in the fall and Sage Summit in the spring. But, with the roster of exhibitors nearly identical between the two, Sage decided to merge the events into a single Sage Summit. Doing that, though, presented a marketing challenge: How to stay...

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