Purdue Pharma Archives - Event Marketer

Purdue Pharma Archives - Event Marketer

December 16, 2015

Purdue Pharma Takes ‘Education, Not Sales’ Approach

To get doctors in the booth and learning about its new products, Purdue Pharma for its October 2009 AAFP exhibit blended sensory perception, soothing design and a smooth, “education not sales” approach. One key goal was to provide the appropriate scientific data and education that physicians want to see when considering trying a new product....

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