Progressive Insurance Archives - Event Marketer

Progressive Insurance Archives - Event Marketer

August 24, 2016

Progressive Woos Motorcyclists with Flo’s Chop Shop

Flo’s Chop Shop, a pop-up branded barber shop/beauty parlor reached motorcycle riders at their passion points at rallies across the U.S. The yearlong experiential program combined brand education with pampering while subtly communicating the message that Progressive understands rally culture and bikers’ safety and insurance coverage needs. Eighty-one percent of visitors said they were more...

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