Playstation Archives - Event Marketer

Playstation Archives - Event Marketer

November 23, 2015

Sony Exhibit Envelops PlayStation Enthusiasts

The No. 1 video game platform in the world continues to dazzle and delight each May. The annual PlayStation booth at the Electronic Entertainment Expo has officially crossed the line from exhibit to destination. With the goal of showing off the new PSP handheld device for the first time ever in North America while supporting...

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November 2, 2015

PlayStation Woos Singers with Mall Activations

To create buzz and increase sales for its SingStar collection, PlayStation took malls across the country by storm with SingStar on Tour. Using a branded, 22-foot Sprinter Van as the centerpiece at each mall, PlayStation set up a fully branded stage and four gaming stations showcasing a different title in the collection on PlayStation 2....

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