Pilsner Urquell Archives - Event Marketer

Pilsner Urquell Archives - Event Marketer

October 8, 2015

Pilsner Urquell Leverages DIY Ethos to Boost Loyalty

Do-it-yourselfers can often be difficult consumers for brands to reach. Rather than fight their inherent non-commercial attitude, Pilsner Urquell decided to embrace the ethos. The brewer launched a competition to see which amateur home brewer could make the best Czech-style pilsner. The Pilsner Urquell Master Home Brewer Competition began by inviting home brewers in Chicago, New...

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