Pandora Archives - Event Marketer

May 28, 2019

Pandora gets (pop-) up and personal at their concert

WHY THE JUDGES LOVE IT: When it comes to Pandora’s annual pop-up concert, extending the program’s reach is a critical piece of the strategy. This year, Pandora designed an interactive experience built for organic social sharing to make it happen. The brand asked concert attendees a series of questions, with topics ranging from their perception...

August 26, 2016

Lexus and Pandora Co-Host a Pop-up Concert Series

Ah, Pandora. It’s like it can read your mind, right? In one of the most interesting partnerships of the year, Lexus brought its vehicles and signature sophistication to the table, while Pandora brought the tunes and the young, affluent demo the Los Angeles Lexus Dealer Association (LA LDA) sought to reach. The result was a...