Nike Archives - Event Marketer

Nike Archives - Event Marketer

July 6, 2017

Nike’s BraHaus Gives its Pro Bra Collection a Lift

Nike recognizes that the modern woman needs support. Not just moral support, but a more intimate kind of support only a great sports bra can give. But with bra fitting still considered a somewhat taboo topic, the brand needed to provide a compelling, and more importantly, inviting, environment in which it could engage consumers and...

read more

July 6, 2017

Nike Marks its Product Launch With a Pop-up Concert

There’s nothing quite like a new pair of kicks—unless they’re accompanied by a pop-up concert in New York City. For the launch of its Air Jordan Retro XI, Space Jam Edition sneaker, and to commemorate the 20th anniversary of the “Space Jam” movie, Nike did just that. The surprise performance in Harlem featuring rappers Lil...

read more

February 3, 2017

Nike’s Holographic Tour Scores With Football Players

Holograms have been part of the entertainment toolkit since the Tupac reveal in 2012, but rarely have they been used to successfully reveal and market a product. Until Nike’s Locker Room Unveil event in August 2016. The event was designed to excite and energize local high school football players with a personalized experience during the...

read more

February 26, 2016

Nike Pops up in New York to Promote Basketball Gear

In experiential terms, we often think of a pop-up as a single event in an empty space. Nike redefined that during All-Star Week by popping-up all over New York City, the birthplace of modern basketball. The brand activated 26 pop-up events across the four boroughs. Promoting Nike Basketball, the strategy offered a mix of pop-up...

read more

February 25, 2016

Consumers Chill at Nike’s Immersive Glacial Event

It may have been 90 degrees in Manhattan, but Nike’s September launch of its Cold Weather Collection and Therma-Sphere Max gear at SIR Stage 37 was ice-cold. To transform the way consumers think about working out in cold weather (the added layers… you’re too hot, then you’re too cold), Nike transformed a 9,100-square-foot space into...

read more

© 2017 Access Intelligence, LLC – All Rights Reserved. |