Nickelodeon Archives - Event Marketer

December 23, 2015

Nickelodeon Dumps Signature Slime on its Viewers

With newer networks like Disney Channel and Cartoon Network chipping away at Nickelodeon’s 25-year hold on its core kids and tweens market, Nick knew it would have to play dirty. Slimey, in fact. So in 2008 it took its signature green goop on the road. The Slime Across America 15-city mobile marketing campaign activated at...

October 8, 2015

Nickelodeon Gets 1.7 Million Kids off the Couch

One afternoon each year, on Worldwide Day of Play, Nickelodeon and its sister networks go dark, turning off programming to demonstrate the importance of addressing childhood obesity. When the network decided to turn the event into its biggest-ever celebration of active play, it partnered with the President’s Council on Physical Fitness and committed its resources...