Mrs. Meyer's Clean Day Archives - Event Marketer

Mrs. Meyer's Clean Day Archives - Event Marketer

August 23, 2016

Mrs. Myer’s Clean Day Scrubs up an In-Store Strategy

In-store displays often involve just that—displays. There’s a brand ambassador, a taste here or a spritz there, and consumers are told what aisle to find the product in. When Mrs. Meyer’s Clean Day set out to boost sales in Whole Foods’ Chicago market, it created an experience that would highlight the brand’s best features—the smells—and...

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