Miele Archives - Event Marketer

Miele Archives - Event Marketer

October 20, 2015

Miele’s Aerialists Put a Multi-Sensory Spin on Laundry

Miele’s theme for 2014 was “Creating Fascination,” and the launch of its new W1 washing machines and T1 tumble dryers delivered on that promise with an event that had aerialists, tap dancers, acrobats and the W1 and T1 flying through the air. The goal of the event was to expand engagement, drive awareness and excitement...

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