Method Archives - Event Marketer

Method Archives - Event Marketer

December 22, 2015

Method’s Green Pop-up Serves to Bond with Influencers

Method wanted to take its all-natural homecare products out of grocery stores where it’s hard to differentiate itself from other cleaners, and group all of its products together to tell one brand story. The strategy: recruit brand evangelists (women 26-40 years old) to generate buzz and build brand loyalty. The tactic: use pop-up shops in...

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