Meow Mix Archives - Event Marketer

Meow Mix Archives - Event Marketer

November 20, 2015

Meow Mix Cat Cafe Has Consumers Fe-line Fine

What was Meow Mix doing signing a two-week lease for a 2,500 square-foot storefront in a high-traffic area in Manhattan? Launching a pop-up shop—in this case, a temporary restaurant for cats and their owners—to introduce the brand’s first wet cat food. The Meow Mix Café featured a large dining room (for pets and people), a...

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October 29, 2015

Meow Mix Pop-Up Features Cats in a Reality Show

Just when you thought every idea for a reality TV show and every concept for a pop-up shop had been used up, along comes an event marketing initiative that reminds us that—thankfully—there’s life left in both genres. The Meow Mix House was the world’s first reality show starring cats, and it was staged in a...

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