Mattel Archives - Event Marketer

Mattel Archives - Event Marketer

December 23, 2015

Mattel’s Color Shifters Tour Hits Canadian Highways

To introduce Canadian kids and their parents to its new Color Shifters line of diecast cars, Mattel’s Hot Wheels brand created a life-sized color shifting Ford Mustang, which it showed off in 50 markets summer 2010. The tour began on June 29 and planned to hit retail partners, festivals, urban and rural areas. The star...

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October 27, 2015

Hot Wheels Deploys Twitter-Activated Vending Machine

It seems like a simple thing to give out samples of Hot Wheels at a car show. But for the Canadian International Auto Show (CIAS), Hot Wheels set out to turn a simple sampling activation into an experience that every consumer would remember. The objectives included earning as much attention from CIAS attendees as possible,...

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October 23, 2015

Mattel Drives Booth Traffic with Hot Wheels, Twitter

Auto shows are typically hot beds for emerging technology. Many an automaker has turned to event technologies to bring the high-tech features found in its cars to life on the show floor. Which is why it’s always exciting when an automaker—even the maker of teeny-tiny cars, like Mattel’s Hot Wheels brand—finds a new way to...

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October 23, 2015

Mattel’s Twitter Vending Machine Drives Booth Buzz

At this year’s Canadian International Auto Show, Chevrolet Canada featured in its exhibit a special Hot Wheels-inspired blue Camaro that hit the market early this year for a limited time. It was a significant event for car lovers and Hot Wheels enthusiasts because one of the very first Hot Wheels toy cars ever produced was...

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October 20, 2015

Mattel Sweepstakes Entices Tech-Savvy Kids

Sweepstakes are way more interactive in today’s digital world than they used to be. Take Mattel Canada’s Hot Wheels Track Builder Challenge, a program the brand launched to promote the Ultimate Track product line. Kids across the country were invited to upload pictures of their own track builds at home over a six-month period for...

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