Lufthansa Airlines Archives - Event Marketer

Lufthansa Airlines Archives - Event Marketer

February 9, 2017

Lufthansa Launch Event Lures Techy-Savvy Consumers

Lufthansa Airlines touched down in San Jose’s Silicon Valley district with a triple-threat activation strategy that helped bridge two cultures while promoting its new non-stop service between San Jose and Frankfurt, Germany. The brand’s #MoreConnected experience featured virtual reality, live streaming and a touch screen game to help engage its tech-savvy target. More than 11...

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