LG Electronics Archives - Event Marketer

LG Electronics Archives - Event Marketer

August 26, 2016

LG’s Hands-on Training Facility Draws Basketball Fans

As an official corporate partner of the NCAA Final Four basketball tournament, LG wanted to step up its experiential game in 2015. In hopes of creating a bolder, more innovative activation than in years past, the brand introduced the LG Training Facility—an immersive experience featuring over 30 LG products that took “recruits” through the facility’s...

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