Lane Home Furnishings Archives - Event Marketer

Lane Home Furnishings Archives - Event Marketer

December 29, 2015

Lane Mobile Tour Employs Battle of the Sexes Theme

Shopping for furniture can be a daunting task—just ask anyone who’s invested in a new couch or entertainment center. Lane’s Home Entertainment Tour, which hit 20 Lane retailers last fall and will visit another 90 this year, is a 1,000 square-foot trailer that takes some of the stress out of those decisions. The big rig...

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December 22, 2015

Lane Home Furnishings Makes Shopping for a Sofa Fun

Shopping for furniture can be a daunting task—just ask anyone who’s invested in a new couch or entertainment center. Lane’s Home Entertainment Tour hit 20 Lane retailers fall 2008 and visited another 90 in 2009 in a 1,000 square-foot trailer that took some of the stress out of those decisions. The big rig showcased Lane’s...

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