Lane Home Furnishings Archives - Event Marketer
Lane Mobile Tour Employs Battle of the Sexes Theme
Shopping for furniture can be a daunting task—just ask anyone who’s invested in a new couch or entertainment center. Lane’s Home Entertainment Tour, which hit 20 Lane retailers last fall and will visit another 90 this year, is a 1,000 square-foot trailer that takes some of the stress out of those decisions. The big rig...