Kleenex Archives - Event Marketer

Kleenex Archives - Event Marketer

October 7, 2015

Kleenex Urges Shoppers to Send the Gift of Tissues

To take market share away from its competition while providing a strong brand experience for women ages 25- to 54- years old, Kleenex introduced the Softness Worth Sharing 2.0 campaign. The program came to life across several channels, including TV, online and at retail events. The online component let consumers send a “share pack” of...

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