Institute of Food Technologies Archives - Event Marketer

Institute of Food Technologies Archives - Event Marketer

October 26, 2015

IFT Expo’s Widget Builds Customized Attendee Agendas

For the Institute of Food Technologists 2012 Annual Meeting and Food Expo, the IFT wanted to expand its attendee base and help exhibitors boost ROI, so it deployed the ChirpE attendee acquisition widget. The widget was posted on exhibitors’ listing pages and home websites and allowed attendees to find and meet exhibitors that they were...

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