ING Archives - Event Marketer

ING Archives - Event Marketer

November 20, 2015

Inside ING’s First New York City Marathon Sponsorship

Other sponsors have attempted the New York City Marathon over the years, but none have come close to activating the largest one-day sporting event on Earth—attended by 2.5 million people and broadcast to 275 million viewers in 116 territories—like ING did last fall. The financial-services company, together with GMR Marketing, activated its first ING New York...

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