Humana Archives - Event Marketer

Humana Archives - Event Marketer

August 9, 2017

Humana’s National Parks VR Experience Targets Seniors

Humana’s Bring the Parks to You (BP2U) tour in partnership with the National Park Foundation was one of the first to target the senior audience with a VR component. Designed as a pop-up log cabin, the tour also leveraged a nature engagement quiz, a photo/GIF wall and a Find Your Park mobile app to inspire,...

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