Hospira Archives - Event Marketer

Hospira Archives - Event Marketer

October 22, 2015

Pre-Show Warm-Up Helps Hospira Boost its ‘ABCs’

Hospira marketers know the days of merely waiting for prospects to show up at the trade show booth are over, and as a result they’ve mastered the art of the pre-show warm-up. The company put it into action at the industry’s biggest trade show, ASHP. Broadly speaking, Hospira’s strategy was to increase leads and engagement...

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October 7, 2015

Pre-Show Warm-Up Lays the Groundwork for Hospira

Hospira marketers know the days of merely waiting for prospects to show up at the trade show booth are over, and as a result they’ve mastered the art of the pre-show warm-up. The company put it into action at the industry’s biggest trade show, ASHP. Broadly speaking, Hospira’s strategy was to increase leads and engagement...

read more

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