Hong Kong Tourism Board Archives - Event Marketer

Hong Kong Tourism Board Archives - Event Marketer

November 23, 2015

Hong Kong Uses Video and Theater to Promote Tourism

To rebrand Hong Kong as a viable tourist option among American travelers, the Tourism Board headed off to New York and San Francisco with a pair of press efforts. The idea was to reinforce the tagline of “Hone Kong: Live It, Love It,” by allowing the media to “Taste It,” “Hear It,” “See It,” and...

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